They’re very aware of the power of the intermittent reinforcement schedule. This is where they allow you to win every “now and then”. You can’t predict when you’ll cash in which makes you come back again and again despite the fact that you give more than you receive.
The reward centers of the brain don’t need to win frequently, just enough to keep the brain interested. A little “here and there” and you’re hooked. It’s the same thing with parenting.
If you tell your child no, absolutely no, never gonna happen and then you give in every “now and then”, guess what happens? Ah ha, a crack has opened up and now, Charles will try harder to get you to give in to him. Now, you’re in trouble because you’ve just taught him that you don’t really mean what you say.
This is not a lesson you want to teach Charles because when it comes to the “big ticket” issues, you’ll be parenting from a position of weakness.
The more you know, the more effectively you’ll parent.
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