Max doesn’t relate to the horrifying statistics because the parts of his brain that evaluate risk and long-term consequences won’t mature until he’s in his 20's.
Max doesn’t stand a chance against the advertisers who spend $9 billion a year targeting him with sexy, glitzy ads.
Max doesn’t know that nicotine stimulates feelings of pleasure and changes his brain to make him even more vulnerable to nicotine addiction.
Now, e-cigarettes make smoking seem less fatal. They have less stigma, but they still deliver nicotine.
E-cigs are legal for teens to buy and more kids are using e-cigarettes than tobacco because they can.
Max needs to know the health risks and your disapproval of all smoking.
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