Charlie Sheen told Matt Lauer that he was diagnosed with HIV in November, 2015, and the news spread like wildfire resulting in massive internet searches.
A recent study by San Diego State University proved that the news turned into action with the sales of at-home HIV test kits hitting a record high.
There was a 95% increase in sales the week following Sheen’s announcement.
It appears that social psychologists are correct. The status of the speaker truly does impact our ability to hear the message because traditional government and health campaigns haven’t made nearly the dent that Charlie had on awareness of HIV.
Another factor is empathy. Despite his antics, Charlie is a likable guy and it’s easier to motivate action toward a person than a group. He’s turned his vulnerability into a good deed. Thanks, Charlie.
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