Think that tweeting is silly? Think again. When you see emotionally-charged tweets about a television show, it can change your opinion about that show.
It’s called the bandwagon effect meaning that people adopted the same opinion as the tweeters, regardless of who they were.
We know that people of high status can influence us, but this is different.
We’re being influenced by people we don’t know and we can’t even tell if their feelings are genuine.
What we do know is that social media is a powerful force in shaping opinions either positively or negatively, although negative comments generally leave a stronger impression due to the human brain’s tendency to be negatively biased.
The results of the study proved that it doesn’t take much to sway a viewer’s opinion.
But then again, the stakes aren’t high for the viewer and for us humans, it’s important to be “part of the herd”.
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